About Us

It pains me physically to see film crew victimized,
rendered pathetic on film sets by fashion.

Hi, I am Bhavya Aneelam, founder of Vichar Desi ChalChitra. Let me tell you how Vichar was conceptualised.

For years, I harboured a burning ambition to launch a merchandising platform, yet the question of which category to pursue eluded me. It was a journey filled with uncertainty, a quest to find the perfect niche that would capture my heart and imagination. Little did I know that my true calling lay just around the corner.

On December 4, 2022, Vichar came to life, marking a significant moment in our journey. It stands as the world's first platform dedicated to selling merchandise exclusively tailored for the FILM CREW that brings our favourite stories to life. This is where my love for cinema converges with my passion for creating something exceptional.

We are proudly
Film Merch brand by Film Makers.

  • Soft Fabric

    Get complimentary ground shipping on every
    order.Don’t love it? Send it back, on us.

  • Lightweight

    Join DCC Rewards to earn gift cards
    and enjoy exclusive member benefits.

  • All Day Comfort

    We believe getting dressed should be the
    easiest part of your day.

Lights! Camera!! Fashion!!!

Vichar is the culmination of a lifelong dream, a dream born from the desire to create something unique, meaningful, and deeply connected to the world of cinema. My story is one of self-discovery and the profound realisation that I am inseparable from the magic of the silver screen.

Vichar is my way of honouring the unsung heroes behind the scenes, the dedicated film crews who work tirelessly to craft the magic of cinema. It is a tribute to their dedication, their artistry, and their tireless commitment to storytelling. 

Our mission is clear - to provide a platform where film crews can find merchandise that resonates with their craft, their passion, and their love for cinema. At Vichar, we celebrate the spirit of filmmaking, and proud to offer a range of merchandise that reflects the art and dedication that go into creating memorable cinematic experiences. 

We have 100,000+ designs under 450+ categories selling 30 different types of products including t-shirts, hoodies, zippers, caps, mugs, sweatshirts, collar t-shirts, mobile covers, and more.

I invite you to join us on this extraordinary journey, where cinema and creativity converge. At Vichar, we believe that film is more than just entertainment; it is a profound and transformative art form. Thank you for being a part of our story, and I am looking forward to many more chapters filled with the magic of Vichar Desi ChalChitra.

Welcome to Vichar- Lights! Camera!! Fashion!!!

Our Categories

Shop by Language

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Shop by Crew